Ja Morant of the Memphis Grizzlies Unveils signature shoe with Nike

Off-White Arrow Author: NEP Team

Ja Morant of the Memphis Grizzlies will wear his custom Nike shoe against the Golden State Warriors.

[{"selector":"#anim-1adbd325-f9c8-4aa7-a1ed-547f8b2bf746","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49a7a3e9-8dc6-4f98-874c-9b8557b40bf8","keyframes":{"transform":["rotate(-100deg) translate3d(0px, -50.04011%, 0) rotate(100deg)","rotate(-100deg) translate3d(0px, 0px, 0) rotate(100deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4341a929-b696-460f-943d-37a5c5c7db6e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cbcd3759-3165-4064-8c83-cc58eeda9849","keyframes":{"transform":["translate3d(0px, -130.98289%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f0152d0-e113-44c5-834f-b4e6cfadcfb7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a9c202f-0f44-4468-b643-f830969f42b3","keyframes":{"transform":["translate3d(0px, 3887.30538%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-910909f1-880f-4fb7-b656-9cf9e7b160ff [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.06249982933859%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Off-White Arrow Images: Google

Sneaker companies Nike, Adidas etc battle for customers as athletes compete on the hardwood.

[{"selector":"#anim-1b595d08-74a6-47c7-935f-f5997093e08b","keyframes":{"opacity":[0,1]},"delay":0,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30ba045f-cf48-40f9-8f02-cfcb131f4b68","keyframes":{"transform":["rotate(-143deg) translate3d(0px, 60.68993%, 0) rotate(143deg)","rotate(-143deg) translate3d(0px, 0px, 0) rotate(143deg)"]},"delay":0,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9be96c0e-3a26-4689-b7e7-11022ff03d4c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a140bf38-e010-47a0-9969-dab2b6c6521e","keyframes":{"transform":["translate3d(0px, 199.25210%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17f4c19b-9fb8-4e1f-b212-06577d3f406f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee2307b9-4b2c-4125-8fcd-92211bef8766","keyframes":{"transform":["translate3d(0px, 358.73036%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-917d1a31-054b-493b-965e-44572fea7c17 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-20.311111014023737%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Off-White Arrow Images: Google

Christmas Day is known for producing some of the greatest basketball shoes ever made.

[{"selector":"#anim-d62f919c-d303-4e80-ab9d-5b20cdd96a8c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(4.693637145223569%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6a5a9538-2e40-4534-8cbb-f531db99b566","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f38d33fa-3cb8-4915-925b-4e37e2981b20","keyframes":{"transform":["rotate(-100deg) translate3d(0px, -50.04011%, 0) rotate(100deg)","rotate(-100deg) translate3d(0px, 0px, 0) rotate(100deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f42d6a1-78ac-4038-a082-8149afaa2026","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a26ec895-8353-45fb-90c7-6e328d4c69c6","keyframes":{"transform":["translate3d(0px, -130.98289%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c48168c-fec4-4fc9-a333-e5269c230c26","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a812238-9c6a-4dcc-84d8-ed9bbc1ba0a3","keyframes":{"transform":["translate3d(0px, 3887.30538%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-White Arrow Images: Google

Do You Want More NBA Basketball News?

[{"selector":"#anim-737dfa66-e932-4794-a52d-41689edcce8c","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69b71fb1-81d5-41b1-9697-b2d569635651","keyframes":{"transform":["rotate(-356deg) translate3d(-100.47506%, 0px, 0) rotate(356deg)","rotate(-356deg) translate3d(0px, 0px, 0) rotate(356deg)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] White Scribbled Underline Off-White Arrow NBA Basketball News

Ja Morant, a point guard for the Memphis Grizzlies, is utilizing this as an opportunity to leave his mark on the history of sneakers.

[{"selector":"#anim-aacd496c-e5ed-4832-84bf-eb03eb76317d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3179772e-3b44-4e40-a614-eabf1d6f973a","keyframes":{"opacity":[0,1]},"delay":0,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e9219ac-18be-4102-89ce-c261ecc7e5d0","keyframes":{"transform":["rotate(-143deg) translate3d(0px, 60.68993%, 0) rotate(143deg)","rotate(-143deg) translate3d(0px, 0px, 0) rotate(143deg)"]},"delay":0,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c54f27ab-da0c-434b-af42-222744b579da","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e14a6d6-4130-4259-a511-e1790ce6cb58","keyframes":{"transform":["translate3d(0px, 150.16099%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40ccc55f-e4bd-4364-a42c-a1ca267b1efb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-367150c7-4494-4943-9739-591b22aa2586","keyframes":{"transform":["translate3d(0px, 358.73036%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-White Arrow Images: Google

Morant unintentionally unveiled his official Nike logo earlier this week.

[{"selector":"#anim-e965cb08-eb3a-4c9d-9c87-7c04d18cba51 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ddeb6633-d5e0-4fab-8e05-b801c853e949","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-724c9c5d-3eb9-4142-94bf-938543fb7f1f","keyframes":{"transform":["rotate(-100deg) translate3d(0px, -50.04011%, 0) rotate(100deg)","rotate(-100deg) translate3d(0px, 0px, 0) rotate(100deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f31720f2-9619-4720-a424-4180c7f1a6d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cba8ef22-b341-431f-9487-8b278a4176b0","keyframes":{"transform":["translate3d(0px, -179.47528%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2078f495-7555-4aba-87c8-4dc183387c3f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a065c673-a508-4b3a-a10a-e3d6aae0cc9c","keyframes":{"transform":["translate3d(0px, 3887.30538%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-White Arrow Images: Google

His first name is displayed above a chevron in the "JA" logo, which stands for his family's mantra.

[{"selector":"#anim-a9ed9698-827a-4f66-86d2-8996e7fad382 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-49.47329535866478%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-617d7269-20b2-458e-bb2d-e46953d64f2b","keyframes":{"opacity":[0,1]},"delay":0,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6066924b-6c22-4582-bdf1-6fe9fe4e914f","keyframes":{"transform":["rotate(-143deg) translate3d(0px, 60.68993%, 0) rotate(143deg)","rotate(-143deg) translate3d(0px, 0px, 0) rotate(143deg)"]},"delay":0,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58dca5c5-37aa-40d4-b6cf-415eb6878673","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7303a241-96ae-4888-b2a8-781264d424de","keyframes":{"transform":["translate3d(0px, 199.25210%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12bc4538-5937-419a-8908-e1677b575db0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5cb41a1d-5540-49fa-8c49-ba4584e01d74","keyframes":{"transform":["translate3d(0px, 358.73036%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-White Arrow Images: Google

The launch of the league's most acrobatic point guard's debut signature shoe by Nike on Christmas Day would be ideal timing.

[{"selector":"#anim-9aec71bd-68f1-46dc-9dcd-2211b2b2ede5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(35.95454535866477%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4d0a353e-2619-4226-a34c-2fab98602305","keyframes":{"opacity":[0,1]},"delay":0,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d298d239-7dfa-440c-bc71-9c7c7f866948","keyframes":{"transform":["rotate(-143deg) translate3d(0px, 60.68993%, 0) rotate(143deg)","rotate(-143deg) translate3d(0px, 0px, 0) rotate(143deg)"]},"delay":0,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a54da37d-2db7-4b1b-b7b8-5c725a0b5a62","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4109faf-24e0-4f7f-97ad-72a7141a6821","keyframes":{"transform":["translate3d(0px, 166.82769%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c171db0b-9b02-4ee7-b31c-55c48032bb77","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa6c996f-84eb-48ac-b397-d06d7b01ec69","keyframes":{"transform":["translate3d(0px, 358.73036%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-White Arrow Images: Google

Do You Want More News?

[{"selector":"#anim-001a0a4d-5636-4276-b33d-dfa13628f04a","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] White Scribbled Underline Arrow Visit North Eastern Post